41. Factors Affecting the Decision of Consumers to Choose a Fast-Food Restaurant in An Giang Province
Published: July 28, 2026
Abstract
This study analyzes the factors affecting the decision of consumers to choose a fast-food
restaurant in An Giang province. The study finds out that there are four factors positively
affecting this decision, namely: (1) Product variety, (2) Price, (3) Brand loyalty and (4)
Restaurant’s location. This study is expected to help fast-food restaurants in An Giang
province have appropriate solutions to better satisfy their customers as well as effectively
attract customers.
Keywords
fast-food restaurantsdecision to chooseAn Giang province
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