Promoting the use of digital marketing in Vietnam’s tourism industry
Published: July 28, 2026
Abstract
This paper discussed the use of digital marketing in Vietnam’s tourism industry. In recent years, digital marketing has grown widely in the tourism sector, and it has become an inseparable part of the success of tourism businesses. The growing role of digital channels, such as websites and social media, in travel consumer behavior is changing the way travel businesses promote and interact with potential customers. Therefore, it is necessary to understand the role of digital marketing in tourism activities to promote the use of digital marketing for the sustainable development of Vietnam’s tourism industry.
Keywords
Digital marketingmarketingtourism
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