A Study on the Use of Digital Marketing Tools and Strategies at Vietnamese Businesses to Harness Business Development Benefits
Published: July 28, 2026
Abstract
In the era of rapid technological advancements, Vietnam's businesses are increasingly embracing digital marketing. This study investigated the current state of digital marketing in Vietnam, highlighting the prevalent use of tools like websites, social media, and email marketing. It explored the benefits and challenges faced by businesses and recommended digital marketing optimization strategies. The recommendations include enhancing website optimization, embracing video marketing, and investing in data analytics. By following these suggestions, businesses can thrive in the dynamic digital landscape, drive business development, and remain competitive in Vietnam's evolving market.
Keywords
digital marketingdigital toolse-commerce
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