Factors affecting the purchase intention of young people in Ho Chi Minh City towards products that use environmentally friendly packaging
Published: July 28, 2026
Abstract
This study identified the factors affecting the purchase intention of young people in Ho Chi Minh City towards products that use environmentally friendly packaging. The study surveyed customers who have purchased goods at supermarkets and convenience stores in Ho Chi Minh City. The study was conducted in two phases, namely preliminary research and official research. In the preliminary research, qualitative methods were used and focused on group discussion techniques to confirm the theoretical model and fully reflect the major factors affecting the purchase intention of young people in Ho Chi Minh City towards products that use eco-friendly packaging. In the official research, quantitative methods were employed to conduct a survey with a sample size of 315 customers. The convenient sampling method was used in this survey, and SPSS 20.0 was used to process the data. The study found that there are five factors affecting the purchase intention of young people in Ho Chi Minh City, as proposed by the research model. Based on the study’s findings, some management implications were given to encourage more people, especially youth, to buy products that use environmentally friendly packaging.
Keywords
environmentally friendly packagingpurchase intentionthe youthHo Chi Minh City
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