Vietnam’s F&B industry faced many challenges in 2023. F&B businesses have been strongly influenced by macroeconomic factors and changes in drinking and eating habits, followed by rapid changes in shopping behavior and spending of Vietnamese consumers. By conducting surveys and collecting secondary data, this study analyzed and presented an overview of changes in the F&B industry in Vietnam and identified the factors that help businesses continue to adapt proactively to the increasing competitiveness in the F&B market in Vietnam in the coming period.
Keywords
food and beverageF&B industrystreet foodalcoholic beveragesnon-alcoholic beverages
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