A STUDY ON THE CONSUMER'S EXPECTED PRICE FOR CEREAL POWDER IN LONG XUYEN CITY

This study analyzed the price level that consumers in Long Xuyen city, An Giang province, expect for affordable and premium cereal powder through the technique of determining the expected price. The study surveyed 240 consumers in Long Xuyen City. The study found that the expected price for both affordable and premium cereal powder is different from the actual selling price in the market. The study is expected to help cereal powder sellers consider the acceptability of consumers for cereal powder and increase the competitiveness of their cereal powder products in the domestic market.