The impact of corporate social responsibility on customer loyalty at K-DA International Dental Chain

Lê Trần Khánh Hậu; Phan Ngọc Thanh

doi:10.62831/202504043

Issue: Số 4 - Tháng 2 - 2025 Kinh doanh

The impact of corporate social responsibility on customer loyalty at K-DA International Dental Chain

Published: July 26, 2026

doi:10.62831/202504043

Abstract

This study examines the impact of corporate social responsibility (CSR) implementation by K-DA International Dental Chain on patient loyalty to dental services. Grounded in Carroll’s CSR model (1991), the study explores four key dimensions: economic, legal, ethical, and humanitarian responsibilities. Utilizing a quantitative research approach, data were collected from 180 valid survey responses. The findings reveal that legal responsibility has the strongest influence on patient loyalty, while ethical responsibility has the least impact. These insights provide valuable implications for dental service providers seeking to enhance customer loyalty through effective CSR strategies.

Keywords

CSR loyalty K-DA Dental Clinic customer

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