Emerging consumer trends and their impact on business model innovation

This study provides an overview of contemporary consumer trends, emphasizing the rapid changes driven by technological advancements, economic shifts, and social influences. It examines key modern consumer trends in detail, including sustainable consumption, personalized experiences, the growth of e-commerce, the rise of digital payments, and the adaptation of flexible business models. The study highlights how these trends are reshaping consumer behavior and influencing business strategies in the modern marketplace.