Assessing brand awareness of Tao Xanh Agency among customers in Can Tho City

A brand is a vital asset for any business, particularly in highly competitive industries. This study evaluates the brand awareness of Tao Xanh Agency in Can Tho City through a survey of 157 respondents. The study utilizes a model comprising six independent variables: advertising publications, gifts, staff uniforms, slogan, logo, and brand name, and one dependent variable, with a total of 28 observed variables. A convenience sampling method was employed to collect data. Based on the analysis, the study identifies key factors influencing brand awareness and proposes strategic solutions to enhance Tao Xanh Agency’s recognition among customers in Can Tho City.