Solutions to improve Co.opmart Ben Tre supermarket’s marketing activities

This study explored the marketing activities of Co.opmart Ben Tre supermarket. The study’s findings reveal that the supermarket has implemented its marketing activities effectively with considerable effort. However, due to changes in the business environment and increasing market competition, it is necessary for the supermarket to adjust its marketing activities in terms of product, price, location, and distribution policies. Based on the study’s findings, seven solutions were proposed to improve the effectiveness of Co.opmart Ben Tre supermarket’s marketing activities.