Current employer branding activities of some organizations and businesses in Ho Chi Minh City in the period 2020 - 2023

This study analyzed the current employer branding activities of some organizations and businesses in Ho Chi Minh City in the period 2020–2023. Besides the achieved results, employer branding activities still have some limitations, such as: (1) fierce competition in recruiting high-quality human resources; (2) ineffective use of communication channels to promote the employer brand; and (3) limited budgets for employer branding activities. Based on the study’s findings, several recommendations were proposed to improve employer branding activities among organizations and businesses in Ho Chi Minh City.