Số phát hành: Số 24 - Tháng 11 - 2023Quản trị - Quản lý
Factor affects brand images: The case restaurant Gogi
Xuất bản: tháng 7 25, 2026
Tóm tắt
In today's competitive environment, the brand is the critical factor that may help distinguish a product from others (Meenaghan, 1995). This study investigates how the company (GoGi) should invest its resources in building its brand image. Using the survey method to test the relationship between three indicators and brand image, and descriptive research to understand the current situation of GoGi, the results show that customer satisfaction, environment, and price fairness significantly influence the brand image. The t-test results indicate that GoGi's brand image is low. The findings suggest that the restaurant should invest more effort in building its brand image by focusing on customer satisfaction, environment, and price fairness.
Từ khóa
brand imagesale promotionsrestaurantmarketing
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