Kinh doanh
The impact of influencers on the dining location choice intention of Generation Y and Z
This study explores the impact of social media influencers on the dining location choice intentions of Generation Y and Z consumers in Ho Chi Minh City. Grounded in the Source Credibility Theory, the Information Adoption...
Nguyễn Thị Phương Trang; Nguyễn Thị Phương Thúy