Kinh doanh
Impacts of digital technologies on online sales methods
Tác giả:
Hoàng Văn Trung
;
Lê Ngọc Hải
The important role of Big Data in the development of small and medium-sized enterprises
Tác giả:
Đặng Thị Thùy Dương
The advantages and disadvantages of the cross-border e-commerce in Vietnam
Tác giả:
Phạm Thị Mai Quyên
Factors affecting the trust of customers in advertisement on social media platforms: A case study of customers living in Da Nang city
Tác giả:
Trương Hoàng Hoa Duyên
The growth of e-commerce sector and its impacts on the cross-border online purchasing behavior of consumers
Tác giả:
Ngô Thị Mỹ Hạnh
The impact of perceived corporate green marketing activities on young consumers’ purchase intentions in Hanoi
Tác giả:
Đỗ Nguyệt Minh
;
Trần Thị Phương Dung
;
Bùi Quỳnh Anh
The Buying Behavior of Consumers in Ho Chi Minh City Towards Instant Noodles
Tác giả:
Hùng Cường Phạm
;
Huỳnh Bảo Anh Nguyễn
Application of AR technology in electronics retail business in Hanoi
Tác giả:
Nguyễn Ngọc Duy
Elements of social media marketing influencing brand loyalty in the Zalo messaging app
Tác giả:
Lê Văn Tỷ
Impacts of social media advertising on the online purchase intention of Vietnamese consumers
Tác giả:
Trần Khánh
Factors affecting the brand recognition of Farmmilk in Ho Chi Minh City
Tác giả:
Vũ Bá Thành
The application of IoT in the tourism and hospitality industry: Opportunities and challenges
Tác giả:
Lê Minh Phương
;
Trần Thành Cơ
;
Võ Thị Thu Thảo
;
Nguyễn Quỳnh Lâm
The mediating role of trust among communication, satisfaction, and cooperation in the manufacturer-distributor relationship
Tác giả:
Trần Văn Khoát
Developing appropriate business strategies for small and medium-sized enterprises: A case study of Binh Phat Construction Group Joint Stock Company
Tác giả:
Trần Đình Bình
;
Lê Thị Lan