Kinh doanh
Business integrity: Challenges faced by businesses in the current economy
Tác giả:
Hồ Ngọc Minh
DEVELOPING HIGH-QUALITY TOURISM PRODUCTS ASSOCIATED WITH THE TOURISM BRAND DEVELOPMENT IN PHU THO PROVINCE
Tác giả:
ThS. ĐỖ HẢI NAM
;
ThS. CHỬ THỊ KIM NGÂN
;
ThS. NGÔ TUẤN HÙNG
Factors affecting the shopping behavior on social networks of social network users in Dong Nai Province
Tác giả:
Lữ Phi Nga
;
Vũ Kim Bình An
;
Trịnh Đăng Dương
;
Vũ Mạnh Hùng
;
Trần Thanh Tùng
;
Bùi Minh Tân
;
Huỳnh Thị Mai
FACTORS AFFECTING THE INTENTION OF STUDENTS IN HO CHI MINH CITY TO USE SHOPEEFOOD
Tác giả:
Huỳnh Trọng Tấn
A STUDY ON CHANGES IN VIETNAMESE PEOPLE'S CONSUMPTION HABITS AFTER THE COVID-19 PANDEMIC
Tác giả:
ThS. Nguyễn Thị Thu Trang
A RESEARCH MODEL FOR EXPLORING THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE PURCHASE INTENTION OF CONSUMERS ON SOCIAL NETWORKS
Tác giả:
ThS. Trần Đức Tùng
;
ThS. Lê Quang Thiện
THE IMPACT OF PERCEIVED RISK ON THE CUSTOMER'S ONLINE PURCHASE INTENTION IN LONG XUYEN CITY, AN GIANG PROVINCE
Tác giả:
ThS. NGUYỄN THỊ PHƯỢNG
Emerging consumer trends and their impact on business model innovation
Tác giả:
Nguyễn Thị Phương Dung
Digital marketing in the era of transformation: A case study of 24H Construction and Interior Company Limited
Tác giả:
Bùi Quang Tuyến
;
Trần Nhật Đức
The factors influencing students' shopping application usage behavior at Tra Vinh University
Tác giả:
TS. Dương Thị Tuyết Anh
;
Trần Minh Trí
The impact of digital equity on electronic payment behaviour, the mediating role of green insight: empirical evidence from Vietnamese consumers
Tác giả:
Lê Trà My
;
Nguyễn Thảo Anh
;
Nguyễn Phương Uyên
;
Trần Hà Phương
;
Phan Bảo Ngọc
;
Hoàng Hiểu Linh
“Prosumer” - An emerging customer model in the sharing economy model
Tác giả:
Tăng Thị Bích Hiền
The influence of social proof on impulse buying behavior of Gen Z during TikTok livestreams in Hanoi
Tác giả:
Trần Tuấn Hoàng
;
Lê Phương Linh
;
Đào Thu Thảo
;
Nguyễn Thị Vui
;
Đinh Thị Phương Dung
;
Nguyễn Minh Phương
Determinants of consumer loan decisions: Insights from customer evaluations at joint stock commercial banks
Tác giả:
Trần Thị Kim Khôi