Generation Z’s intention to write online reviews on e-commerce platforms in Vietnam
Published: October 16, 2026
Abstract
This study aims to review the existing literature on factors influencing consumers’ intention to write online reviews, with a particular focus on e-commerce platforms and Generation Z. By synthesizing and systematizing findings from previous studies, the author proposes a conceptual model of the factors influencing Generation Z’s intention to write online reviews on e-commerce platforms in Vietnam. The proposed model provides a foundation for future studies to further develop the framework or empirically test it using real-world data, thereby enabling more comprehensive assessments and conclusions.
Keywords
intention to write online reviewsonline reviewselectronic word-of-mouth (eWOM)Generation Ze-commerce platforms
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