Business analytics and data maturity in logistics SMEs: A structured qualitative comparison between Australia and Vietnam

Tóm tắt

This study develops and applies a seven-dimensional data maturity framework to compare logistics small and medium-sized enterprises (SMEs) in Australia and Vietnam through a structured qualitative synthesis. The evidence indicates that Australian logistics SMEs are generally proactive, with more mature and systematically managed practices concentrated among better-connected firms and networks, whereas Vietnamese SMEs typically range from reactive to early proactive stages. Substantial within-country variation is observed in both contexts. The study contributes a transparent evidence hierarchy and a logistics-SME-specific maturity framework, while highlighting differences in data foundations, process integration, business intelligence, predictive analytics, and ecosystem-level data use across the two countries.

Từ khóa
business analytics data maturity digital logistics logistics SMEs Australia Vietnam

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