A study on impacts of the consumer knowledge and the perceived consumer effectiveness on the green purchase behavior by using the Theory of Planned Behavior
Xuất bản: tháng 7 31, 2026
Tóm tắt
By using the Theory of Planned Behavior, this study is to get a thorough understanding of consumer knowledge and perceived consumer effectiveness toward the purchase of green products. Based on the Extended Theory of Planned Behavior, the study finds out that the consumer knowledge and the perceived consumer effectiveness have significant impacts on consumers' attitudes, subjective norms, and perceived behavioral control, thereby affecting the purchase intention, and eventually, the purchase of green products. This studys findings are expected to help policymakers, educators, and industry experts improve both the environment and the economy by developing strategies to improve communication with customers and promote desired consumption behavior.
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