Impact of storytelling on brand love: The case of Vụn Art
Xuất bản: tháng 7 25, 2026
Tóm tắt
In the realm of marketing, storytelling has emerged as a powerful tool, leveraging the intrinsic human connection to narratives and fostering brand love. Through a comprehensive analysis of Vun Art's storytelling strategies and their correlation with the development of brand love, this study elucidated the intricate dynamics between narrative crafting and the cultivation of deep-seated affection toward a socially conscious brand. Insights from this study offer valuable implications for the strategic utilization of storytelling in augmenting brand affection within the domain of social enterprises.
Từ khóa
storytellingbrandsocial enterprisesVun Art
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