The impact of electronic word-of-mouth (eWOM) on brand awareness of Xanh SM green ride-hailing services among Gen Z in Ho Chi Minh City

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Tạp chí Công Thương - Các kết quả nghiên cứu The impact of electronic word-of-mouth (eWOM) on brand awareness of Xanh SM green ride-hailing services among Gen Z in Ho Chi Minh City Download Download PDF